Binance Square Launches Live Streaming for Traders, Competing with Other Social Media Networks

Binance Square, the social network platform launched by crypto exchange Binance in October 2022, is introducing a livestream product. This feature aims to offer experienced traders and content creators a new way to engage their audience. Livestreams are expected to facilitate learning, boost engagement on the platform, and enhance users’ market insights.

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Livestreaming is already utilized on major social media platforms such as X. Notably, the Solana-based token production protocol pump.fun discontinued its livestreaming feature in November due to some users engaging in inappropriate or dangerous acts. The feature was quietly relaunched in April with improved safety measures.