Google aims to seamlessly integrate AI into everything, making it undetectable.

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Yes, Google’s lineup of consumer-facing products is the slickest on offer. The firm is bundling most of its multimodal models into its Gemini app, including the new Imagen 4 image generator and the Veo 3 video generator. This means you can now access Google’s full range of generative models via a single chatbot. It also announced Gemini Live, a feature that lets you share your phone’s screen or your camera’s view with the chatbot and inquire about what it can see. Those features were previously only seen in demos of Project Astra, a “universal AI assistant” that Google DeepMind is working on. Now, Google is moving closer to making Project Astra accessible to anyone with a smartphone.

Additionally, Google is rolling out AI Mode, an LLM-powered front end to search. This can now pull in personal information from Gmail or Google Docs to tailor searches to users. It will include Deep Search, which can break a query down into hundreds of individual searches and then summarize the results; a version of Project Mariner, Google DeepMind’s browser-using agent; and Search Live, which lets you hold up your camera and ask it what it sees. This represents a new frontier. It’s no longer about who has the most powerful models, but about who can translate them into the best products. While other platforms, like ChatGPT, include similar features to Gemini, Google benefits from its extensive ecosystem of consumer services and billions of existing users. Power users wanting access to the latest versions can now subscribe to Google AI Ultra for $250 a month.

When OpenAI released ChatGPT in late 2022, Google found itself needing to accelerate its efforts. With this year’s product lineup, it feels like Google has successfully navigated the landscape. On a preview call, Google’s CEO Sundar Pichai noted that AI Overviews, a precursor to AI Mode that provides LLM-generated summaries of search results, had gained popularity with hundreds of millions of users. He speculated that many may not even know—or care—whether they are using AI; it’s simply a useful new feature. Google I/O offers a broader glimpse of that future, one where AI seamlessly integrates into our lives. “More intelligence is available, for everyone, everywhere,” Pichai shared with his audience. The aim is to create AI technologies that blend into the background, allowing us to benefit from them without even naming them.

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