Enhancements to Performance Max: New Insights and Reporting on Channel Performance

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Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your results. And now, it’s used by over one million advertisers!

We’re dedicated to constantly improving it so that you can achieve your business goals across all of Google — including Search, YouTube, Discover, Gmail, Display Network, Search partners, and Maps. In 2024, for example, we launched more than 90 quality improvements in Performance Max that increased conversions and conversion value by more than 10% for advertisers.

These improvements are automatically delivering stronger performance without any effort needed on your part! At the same time, we’re also building new features that give you more visibility and ways to optimize your campaign. Today, we’re excited to introduce new channel-level reporting in Performance Max — a top-requested feature. We’re also adding full search terms reporting and more detailed asset reporting that shows you all the metrics for individual assets. 

The open beta for channel performance reporting will start in a few weeks. Stay tuned for more details on how to participate! Let’s dive in.