Sony could increase the PS5 price in response to tariffs.
Video games are an expensive hobby, and that might soon get a lot worse. In its latest earnings call, Sony CFO Lin Tao confirmed that the company is looking into passing on the cost of the new tariffs to consumers, which could lead to higher prices on Sony products. While Tao didn’t specify the PS5 directly, the gaming division is Sony’s most profitable, and the company recently raised prices on PS5 hardware in several regions outside the United States. It’s important to note that Sony already offers a variant of the PS5 for $700 in the U.S., indicating the company is accustomed to high prices for gaming hardware.
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As part of this call, CEO Hiroki Totoki also mentioned that the PS5 could theoretically be manufactured in the U.S. to avoid tariffs. However, this is likely easier said than done. Most PS5s are manufactured in China, which is currently subject to at least a 30 percent tariff, and the situation is evolving. The recent tariffs have been in effect for about a month, and the console gaming space is already feeling the impact. Xbox games and consoles have experienced widespread price hikes in the U.S., which is unusual for hardware pricing nearly five years into a console generation. Nintendo recently delayed preorders for its upcoming Switch 2 console in the U.S. for a couple of weeks, as tariffs were announced the same day Nintendo revealed the $450 price point for Switch 2. Ultimately, Nintendo reopened preorders without adjusting the console’s price, though some hardware accessories did see price increases. These hikes are likely to continue until the tariffs are resolved.
