Starbucks Teams Up with ChatGPT to Enable AI-Generated Drink Recommendations and Order Placement

Starbucks is joyfully stepping into the world of AI with the beta launch of an app in ChatGPT this week, where a charming chatbot can help select your perfect latte or refresher. Users can easily access the app by starting a prompt with “@Starbucks.” From there, you can share the mood you wish to embrace—whether it’s energetic, cozy, or something else entirely—or simply ask the AI to suggest a drink that aligns with your preferences, such as non-dairy options or lighter caffeine choices. In their announcement, Starbucks encouraged users to upload a photo to ChatGPT that “captures your vibe,” allowing the AI to craft a drink that beautifully complements your essence.

Some delightful prompts you might consider include, “@Starbucks, I want something bright to start my morning,” or, “@Starbucks, I’m craving an afternoon boost that isn’t too sweet.” After selecting your drink and a store to collect it from, you’ll be guided to the Starbucks app or their website to complete the order seamlessly.

Starbucks views this beta app in ChatGPT as a warm and inviting way to inspire customers to explore new beverages. As they beautifully express, it’s all about “using AI to support something very human: helping you discover a drink you’ll love.”