YouTube will display ads during key moments of videos.

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YouTube will now show ads at the "peak" moment of videos, in a move reminiscent of cliffhanger TV. Announced Wednesday during the company's Upfront presentation, Peak Points is a new feature that utilizes Google's Gemini AI to identify "the most meaningful, or 'peak,' moments" for ad placement in YouTube videos.

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The idea behind this feature is to connect brands with the moments in videos "where audiences are the most engaged," allowing creators to increase their ad revenue. These moments will likely be the most emotional, dramatic, and interesting parts of videos, identified by Gemini through analysis of user viewing data. In an illustrative example, YouTube's blog post highlights a marriage proposal video, showcasing a "targeted moment" right before a suggested ad window. Expect an ad immediately following that heartfelt "yes."

<p>It's not a surprising move, by any means, considering YouTube's dominance in the streaming market and its reliance on advertising for company and creator revenue. The platform has consistently outperformed industry leaders, maintaining its status as the top-watched streaming service on TVs worldwide. YouTube also leads in livestreaming, with YouTube Live surpassing competitors in that space. Where there's an audience, there's marketing.</p>